Digital Politics Today: Attorney General Candidate Alberto Torrico
Digital Politics Today: Attorney General Race in California
by Karen Jagoda
Guest on the Digital Politics podcast today is Alberto Torrico, Assemblyman from the CA 20th State district, Majority Leader in the California State Assembly, and candidate for Attorney General in 2010. Alberto is using Facebook to get attention for his Assembly Ballot 656 Fair Share for Fair Tuition initiative as well as for building coalitions and raising money for his campaign.
Alberto, with roots in the Hispanic and Asian communities, is a modern candidate currently representing parts of Silicon Valley and the East Bay. His web site includes pages in Spanish and Chinese. I think this campaign is a great example of using social media, email, online ads, search, and traditional web elements to reach voters in a state wide race. In a crowded primary, will social media engagement make the difference?
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